PROJECT INFO:

Amid the movement, planning and preparations of Ramadan,
Range Rover offers a calm space for quiet reflection. Set in Modern Luxury Ramadan locations alive with activity, Range Rover is shown as a calm sanctuary amidst the flurry of movement around it.

Delivered using CGI in collaboration with Recom Farmhouse.
We mapped the movement of people around the vehicle in studio first, then built the environments around that.

The assets were rolled out across OOH and social in the region, with each execution localised in English and Arabic to ensure cultural relevance. The campaign is now live across
JLR retail markets throughout MENA.