IRISH HOUSING CRISIS
Concept — never ran
CLIENT: The Irish Examiner Newspaper
AGENCY: Forsman & Bodenfors
My Role:
Art Direction
Concept Development
Campaign Design
Print Design
PROJECT INFO:
Ireland is in the middle of a housing crisis, with many young people facing the reality they may never own a home while investment funds continue to buy property in bulk.
Created for The Irish Examiner ahead of the general election, this print campaign used the visual language of Monopoly to reflect the growing sense that housing in Ireland had become a game rigged against ordinary people.