Remember the Rainbow
Client: BelongTo
Category: Animation, Branding, Motion Graphics, Print, Web Design
Creative Agency: In the Company of Huskies
Brand Identity & Motion Graphics: Emily Blaney
Illustration & Animation: Gavin Feiritéar
UX/UI: Chris Flynn
We set up a new campaign with Belong To Youth Services - the Irish charity supporting Lesbian, Gay, Bisexual and Trans young people in Ireland - to help primary school children learn the colours of the rainbow while spreading a message of inclusion and diversity. Research from the charity itself revealed that 73% of LGBTI students in Ireland don't feel safe at school, and with a rainbow in every classroom we saw an opportunity to deliver an important message.
The rainbow is a powerful symbol of respect and equality around the world. Yet for decades, the most common way kids memorise the colours of the rainbow is the mnemonic Richard Of York Gave Battle In Vain or Roy G. Biv. We came up with a new mnemonic with a positive message: Respect Others. You Grow By Including Variety.
The project was formed around this fun educational video animated by Gavin Feiritéar.
Teachers around the country have since adopted the use of these worksheets to help initiate conversations about caring and respecting others.
