Irish Housing Crisis

Client: The Irish Examiner Newspaper

Art Direction & Design: Emily Blaney

Copywriting: Robert McBride

Ireland is in the middle of a housing crisis with many young people facing the stark reality they may never be able to buy their own homes, as international funds buy up property in bulk.

Simultaneously, the root cause of the homeless crisis in Ireland is the broken housing system.

In response to this, we created a series of print ads that uses the monopoly board as a symbol that we feel massively reflects the real-life housing crisis.