RAMADAN IS EVERYEWHERE
2025
CLIENT: Jaguar Land Rover
AGENCY: Accenture Song
My Role:
Art Direction
CGI Direction
Visual Storytelling
Creative Development
PROJECT INFO:
During Ramadan, signs of the Holy Month are evident wherever you go. When you take a moment to pause and reflect, you can find Ramadan all around you. People reflect on the past year and take stock of their lives. It’s as if,
for a moment, everything pauses and aligns perfectly.
Culminating in a fleeting moment of serendipity.
We dispatched 176 bespoke DOOH across the MENA region in English, Arabic, and French during the religious period that brought this idea to life.
A CALM SANCTUARY
2026
CLIENT: Range Rover
AGENCY: Accenture Song
MY ROLE:
Art Direction,
Creative Development,
Visual Storytelling,
CGI Direction
PROJECT INFO:
Amid the movement, planning and preparations of Ramadan, Range Rover offers a calm space for quiet reflection. Set in Modern Luxury Ramadan locations alive with activity, Range Rover is shown as a calm sanctuary amidst the flurry of movement around it.
Delivered using CGI in collaboration with Recom Farmhouse. We mapped
the movement of people around the vehicle in studio first, then built the environments around that.
The assets were rolled out across OOH and social channels in the MENA region, with each execution localised in English and Arabic to ensure cultural relevance.
