PROJECT INFO:

This campaign highlights the challenges people living with sight loss faced during the global pandemic. For many, touch is an essential way of navigating the world. Being told to avoid touching surfaces meant losing an important sense of independence.

Surgical masks became a powerful symbol of protection during this time. By placing the mask over the eyes of a blind person, we created a simple yet striking visual metaphor that reminds us we must also protect our blind community and the vital services provided by Fighting Blindness.