Apache Pizza
CLIENT: Apache Pizza
AGENCY: Forsman & Bodenfors
My Role:
Art Direction,
Design,
Illustration
Animation
Editing
PROJECT INFO:
Working across a range of social and brand pieces for Apache Pizza, we leaned into the brand’s quirky, playful personality to create content designed for social. Using illustration and animation, the work tapped into popular trends and cultural moments, bringing a fun, tongue-in-cheek approach to everything from reactive posts to broader brand storytelling.
To celebrate St. Patrick's Day, Apache Pizza partnered with Irish comedian Joseph McGucken to give away 1,000 free pizzas across Ireland. Playing a tongue-in-cheek version of St. Patrick, Joseph became the face of a social-first campaign designed to build intrigue, drive engagement and reward Apache fans.
The campaign unfolded in three phases across social: teaser, reveal and delivery. From teasing the mysterious arrival of 'St. Patrick' to unveiling the competition and capturing the pizza deliveries themselves, the content leaned into Joseph's signature humour and Apache's playful brand personality to create a distinctly Irish St. Patrick's Day moment.