PROJECT INFO:

Fyffes is one of the world's leading banana brands, recognised by its iconic Blue Label. But not every banana earns it. Only the very best make the cut.

This campaign celebrates the care and attention behind every banana that wears the Fyffes Blue Label. Through a playful and humorous series of social animations and OOH, we brought to life the journey each banana takes to earn its blue badge, proving that only the very best make the cut.