PROJECT INFO:

This campaign captures two rugged adventurers who set off on an epic journey across the MENA region.

As two devout Muslims who have been travelling all day, they find themselves in a location with an epic and awe-inspiring vista just as dusk arrives, when it’s time to break their fast and celebrate Iftar. The view from their vantage point is epic. A location where one might feel a little closer to God

We dispatched 176 bespoke DOOH across the MENA region in English, Arabic, and French during the religious period that brought this idea to life.