Carlsberg Social
CLIENT: Carlsberg
AGENCY: Forsman & Bodenfors
MY ROLE:
Art Direction,
Creative Development,
Motion Design & Animation,
PROJECT INFO:
Carlsberg's TVC, reframed for the feed. Taking the brand's hero film starring Mads Mikkelsen as our source, we developed kinetic-type cutdowns built for how people actually watch on social — sound-off legibility, thumb-stopping pace. Inspired by how brands like Nike, Adidas and Apple use type to disrupt a scroll, each cutdown pushes a single idea hard and fast: full flavour, cloudy, 46 calories. Three films, three hooks, zero wasted frame
Guinness Storehouse Social
CLIENT: Guinness Storehouse
AGENCY: Forsman & Bodenfors
MY ROLE:
Storyboarding,
Video Editing,
Type Animation
Motion Design
PROJECT INFO:
Two promotional videos for Guinness Storehouse's second Gravity Bar, created for YouTube from a mix of supplied footage. I storyboarded the edits from the ground up, then cut the films together and designed the typographic overlay for the copywriter's lines — balancing pace, rhythm and legibility to bring each piece together as a finished, standalone film.