GQ TAIWAN X DEFENDER
CLIENT: DEFENDER, GQ Taiwan
AGENCY: Accenture Song
My Role:
Art Direction
Creative Treatment Development
Visual Storytelling
Styling & Image Direction
Shot Planning
Print & Digital Design
PROJECT INFO:
To introduce DEFENDER to a new audience in Taiwan, we partnered with GQ Taiwan and award-winning musician Ayal Komod.
Inspired by DEFENDER's iconic rear lights, we created a campaign that shone a light on Ayal— an artist whose fearless approach to music embodied DEFENDER's spirit of embracing the impossible. Every image was carefully curated to feel at home in the pages of GQ, with reportage-style photography, elevated styling and intimate storytelling bringing the idea to life.
The campaign ran across GQ Taiwan's print, digital and social platforms.
Creative Treatment & Visual Development
Early visual explorations used to define the campaign's graphic language, styling approach, lighting direction and photographic tone.