PROJECT INFO:

During Ramadan, signs of the Holy Month are evident wherever you go. When you take a moment to pause and reflect, you can find Ramadan all around you. People reflect on the past year and take stock of their lives. It’s as if, for a moment, everything pauses and aligns perfectly.
Culminating in a fleeting moment of serendipity.

We dispatched 176 bespoke DOOH across the MENA region in English, Arabic, and French during the religious period that brought this idea to life.