This was my submission for the D&AD White Pencil. Danger Drinks are fizzy, flavoured water aimed towards young people as a healthier alternative to fizzy drinks. The idea was to tap into the minds of young people who are often attracted to “dangerous” things by designing packaging that played on hazardous and dangerous symbols.

Danger Drinks

Client: D&AD

Category: Packaging, Branding, Print

Design : Emily Blaney

 
 

Example label

Poster

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