Zero Left to Prove

Client: Nissan Europe

Category: OOH, Print

Creative Agency: In The Company Of Huskies

Creative Direction: Damian Hanley

Art Direction & Design: Emily Blaney

Copy: Rob McBride

Nissan found that consumers were hesitant to switch to electric and purchase the Nissan Leaf. They discovered customers had a lot of questions around the mechanics of electric vehicles and particularly range anxiety whereby they didn’t think electric could go the distance. This campaign celebrated the fact that Nissan had resolved these issues and had ‘Zero left to prove’.

We chose a large, bold typographic treatment to acknowledge the speed, distance and charge of the Nissan Leaf.